Infiniti Reading.
As the brand’s first facility in the UK, the flagship Reading site, resulted in a building that maximised light and space to dramatic effect.
Ten years later, the building remains a benchmark for the motor industry, exuding high-end retail concepts that continue to be copied.
The boutique hotel style reception that is a fusion of European contemporary design and Japanese service excellence still wows new and existing clients each time they visit Infiniti Reading.
Infiniti Europe / Nissan
Project
Green-field site, 20 month programme
Value
£3.4m
Role
Showroom design and build
Here's just a small selection of images from the project. For more information and a full case study, please drop Richard Atkinson an email.
richarda@experiencemeda.com